Fractional Amazon & Retail Media Lead

$0.00

An ongoing fractional leadership role where you act as the internal owner of Amazon & retail media decision frameworks, governance, and direction, while agencies or internal teams handle execution.

Who is this for:

  • Amazon is a core growth channel

  • Agencies or executors are present but lack leadership

  • Creative, media, and business goals feel disconnected

  • Leadership wants confidence and control without hiring full-time

An ongoing fractional leadership role where you act as the internal owner of Amazon & retail media decision frameworks, governance, and direction, while agencies or internal teams handle execution.

Who is this for:

  • Amazon is a core growth channel

  • Agencies or executors are present but lack leadership

  • Creative, media, and business goals feel disconnected

  • Leadership wants confidence and control without hiring full-time

Deliverables

  • Amazon & retail media operating model

  • Decision frameworks for evaluating agency or executor recommendations

  • KPI ownership and leadership-level interpretation

  • SOPs for:

    • Performance insights and learning documentation

    • Creative testing prioritization

    • Agency/executor communication standards

  • Creative alignment and strategic direction, including:

    • Translating DTC brand standards to Amazon

    • Direction for listing images, A+ content, Brand Stores, and ad creative

    • Guidance on what remains consistent vs. adapts for Amazon

  • Agency or executor alignment and accountability

  • Executive-ready performance clarity

Timeline

  • Retainer-based

  • Monthly performance and governance review cycles