How I Work

Amazon does not need more tactics.

It needs ownership.

Every engagement is structured to establish clarity first, leadership second, and execution only when appropriate.

0. Amazon Launch & Acceleration Program

90-Day Structured Launch Ownership

This is the structured entry engagement.

I guide or manage your Amazon launch from planning through activation — building the correct foundation, KPI clarity, and early performance traction while leveraging Amazon Service Partner benefits.

This is not open-ended management.
This is a defined launch system.

What This Solves

You’re launching on Amazon — but:

  • You don’t have internal expertise.

  • You don’t know what “good” looks like.

  • You’re unsure how much to spend or what to measure.

  • You want to avoid wasting months (and budget) figuring it out.

You need structure — not guesswork.

What You Gain

  • Clear 90-day Amazon launch roadmap

  • Launch-stage KPI definitions and benchmarks

  • Listing and campaign structure built correctly from the start

  • Early testing roadmap and performance visibility

  • Access to Amazon Service Partner support and incentives

  • Defined growth plan beyond launch

  • By Day 90, Amazon is no longer experimental — it’s operational.

1. Amazon & Retail Media Foundation Setup

For brands launching or early in Amazon

What This Solves

You’re preparing to launch — or recently launched — and want to ensure Amazon is structured correctly from the start.

You don’t want to “figure it out as you go.”

You want:

  • Clear success criteria

  • Defined KPIs

  • Proper reporting expectations

  • Structured agency or executor guidance

  • Confidence in what matters

What You Gain

  • Leadership-level clarity on how Amazon supports your business

  • Growth-stage KPI definition

  • Framework for evaluating performance

  • Guidance for briefing agencies or internal teams

  • Clear next-step decision path

Timeline: 4 - 6 Weeks
Structure: Defined project with fixed scope

This is the entry point for brands that want to launch correctly.

2. Fractional Amazon & Retail Media Lead

Ongoing Strategic Ownership

This is the core engagement.

I operate as your internal Amazon Director — providing governance, decision frameworks, and creative alignment while agencies or internal teams execute.

What This Solves

Amazon is a core growth channel — but no one truly owns it.

Agencies optimize.
Creative teams produce.
Leadership reviews reports.

But decisions still feel reactive.

What You Gain

  • Amazon operating model aligned to growth stage

  • Decision frameworks for agency evaluation

  • KPI ownership and executive-level clarity

  • Creative alignment between brand and retail media

  • Structured testing roadmap and learning system

  • Governance that reduces reactive spending

You retain control.
Your teams retain execution.
Amazon gains ownership.

Structure: Monthly retainer
Minimum term: 3–6 months

This is leadership without hiring full-time.

3. Agency & Performance Reset

When Confidence Is Low but Spend Is High

Sometimes the issue isn’t execution — it’s clarity.

Before firing agencies or overhauling strategy, this engagement diagnoses:

  • Where performance is breaking down

  • Whether issues are structural or tactical

  • If KPIs are misaligned

  • If agency recommendations support growth stage

Deliverable

A clear leadership-level diagnosis and defined path forward.

Options may include:

  • Structured continuation with agency

  • Transition to fractional leadership

  • Selective introduction of execution support

Timeline: 2–4 weeks
Structure: Fixed diagnostic engagement

4. Managed Amazon Account Execution

Done-For-You Support

Execution is available — but only within established leadership and governance.

This ensures strategy and learning remain aligned.

Available When:

  • You are engaged in Fractional Leadership, or

  • You have completed Foundation or Reset and require execution support

What It Includes

  • Campaign setup and optimization

  • Budget and bid execution within approved frameworks

  • Creative testing implementation

  • Tactical performance monitoring

What It Does Not Include

  • Strategy redefinition

  • Cross-channel management

  • Reactive ad-hoc changes

  • Creative concepting beyond Amazon context

Execution supports leadership.
It does not replace it.

Get In Touch

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