Deliverables
Phase 1: Launch Planning (Weeks 1–3)
Amazon readiness assessment
Competitive/category overview
Launch roadmap and milestone plan
KPI definitions for launch stage
Asset and compliance checklist
Service Partner coordination
Phase 2: Build & Activation (Weeks 4–8)
Depending on brand capability:
Guided Launch
Campaign structure definition
Listing and asset guidance
Weekly oversight and direction
Managed Launch
Listing setup implementation
Initial campaign build and activation
Launch-phase optimization
Phase 3: Stabilization (Weeks 9–12)
Weekly performance reviews
Early testing insights
Budget direction guidance
6–12 month growth outline
Transition recommendation
Timeline
90 days (fixed term)
Defined meeting cadence at kickoff
Delivery Method
Type: Project-based (90-Day Program)
Style: Structured launch system with defined execution level

