A short-term diagnostic engagement designed to restore confidence and clarity when Amazon performance feels unclear — without defaulting to firing agencies or overhauling execution prematurely.
Who is this for:
Meaningful Amazon spend with low confidence
Conflicting agency narratives or unclear reporting
Leadership unsure whether issues are strategic or executional
A short-term diagnostic engagement designed to restore confidence and clarity when Amazon performance feels unclear — without defaulting to firing agencies or overhauling execution prematurely.
Who is this for:
Meaningful Amazon spend with low confidence
Conflicting agency narratives or unclear reporting
Leadership unsure whether issues are strategic or executional
Deliverables
Amazon performance diagnosis:
Strategy vs. execution vs. inputs
KPI alignment assessment
Agency reporting and recommendation evaluation
Clear explanation of:
What’s working
What’s not
What leadership should do next
Recommended path forward:
Stay with agency (with changes)
Transition to fractional leadership
Introduce done-for-you execution
Timeline
2–6 weeks
Fixed start and end
