Launch Amazon With Leadership —
Not Guesswork.

I bring order to Amazon chaos by building the structured systems and strategic governance that growth-stage brands need to scale. With 11 years of experience managing $8M+ in P&L, I help you move past expensive experiments and into predictable retail media results.

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Marketing Director and Creative Strategist Darrell Vanterpool

Darrell Vanterpool

Darrell Vanterpool

Darrell is a seasoned Amazon marketing expert driving growth for brands of all sizes. With over a decade of industry experience, they bring a deep understanding of the Amazon ecosystem and how to successfully integrate Amazon into your master brand plans.

His journey began at a Kansas City startup, where they quickly developed a passion for optimizing Amazon listings and advertising campaigns. Since then, he has held leadership roles at prominent CPG brands like Garden Veggie Straw, Celestial Seasoning, Earth’s Best and Triggerpoint.

Driven by a desire to empower small businesses, Darrell founded Wepa Marketing with a mission to provide exceptional Amazon services and support. He believes in building strong, collaborative relationships with clients and is committed to delivering measurable results.

Beyond their professional accomplishments, Darrell is a passionate advocate for diversity and inclusion. As a queer person of color and veteran, he is committed to creating a more equitable and inclusive industry.

+46%
YoY Sales

+38%
Category Share

+80%
NTB Sales

  • Logo of GQ magazine with green text and an orange rectangle underneath.
  • Retro Coca-Cola sign featuring red cursive cursive text with green and white accents.
  • The phrase 'Gable Cake Co.' written in black cursive letters over a pastel background with pie charts and watermelon illustration.
  • Close-up of a sign reading 'Cheesial Seasonal Seasonings' with decorative borders.
  • A person standing on a snowy hilltop, overlooking a winter landscape with snow-covered trees and a clear sky.
  • A cartoon illustration of a transparent globe with colorful pins, encircled by a zigzag arrow.
  • Black background with large white outlined text stating "Disclaimer".
  • Black background with the words "ROCKTAPE" in bold red and white letters, and the phrase "Go stronger, longer" in lowercase white letters.
  • Close-up of a circular label for a farm or garden product, featuring a red barn, green landscape, and blue sky, with the words 'FARMERS' and 'GARDEN' visible in red and yellow.
  • A circular emblem with a dark blue background, featuring three stylized purple and pink hands at its center, surrounded by a white Greek key pattern border.